Creative direction, brand development, business development, content creation, and marketing strategy with an inherent interest in brand authenticity.

Wheels Up | Creative Direction

We created a flexible brand system, built evergreen & co-branded campaigns, hosted major event activations, and developed a digital collateral system.

Co-branded partnerships: Bomber Ski  |  Golf Digest  |  Malbon Golf  |  Pantone  |  Tropic Ocean Airways  |  Hotel Lobby Candle  |  Delta

Events: Augusta National  |  Super Bowl  |  Barton & Gray  |  Thomas Keller

campaign creation

The generation of numerous creative assets for a range of campaigns and co-branded partnerships.

Services: Creative Direction, Co-Brand Activations, and Art Direction

Air to Air photo & video

events

Activations at the Augusta National Masters & The Super Bowl as well as partnerships with Thomas Keller & Barton Gray.

best friends make the best travel companions

A campaign to highlight the ease and simplicity of travel with your pet.

Tropic OCean Airways × Wheels Up

malbon × Wheels Up

A co-branded partnership with Malbon Golf, collaborating on Malbon merchandise, creative content, and activations at our Augusta National Masters tent.

PAntone × Wheels Up

Introducing Up Blue, a proprietary color, developed with Pantone.

wheels up brand guidelines

A flexible and structured foundation from which to create numerous campaigns, activations, and collateral.

Digital Collateral system

A flexible Webflow based system to easily update the ever expanding offerings that Wheels Up supports.

Digital Collateral System

The Explorers Club | Creative Direction

Producing nine publications annually, creating & maintaining an ever evolving brand system, and guiding cross-functional social, web, and event initiatives to continually enhance the organization’s visibility and resonance with diverse audiences.

The Explorers Club Brand guidelines

Founded in New York City in 1904, The Explorers Club promotes the scientific exploration of land, sea, air, and space by supporting research and education in the physical, natural and biological sciences.

Services: Creative Direction, Art Direction, Design, Web Development

explorers.org

Founded in New York City in 1904, The Explorers Club promotes the scientific exploration of land, sea, air, and space by supporting research and education in the physical, natural and biological sciences.

The Explorers Journal.org

theexplorersjournal.org

Services: Creative Direction, Art Direction, Design, Web Development

merchandise

Services: Creative Direction, Art Direction, Design

The Explorers Journal

The Explorers Journal is a century old quarterly committed to the publishing of The Explorers Club member’s expeditions' findings.

6.5" x 9.5" | 100% Post Consumer Recycled

Services: Creative Direction, Art Direction, Design, Web Development

The Explorers Log

This is the next evolution in the Explorers Log. A quarterly document of the accomplishments and general goings ons of the members of the Explorers Club. Published since 1968.

9.5" x 13" | 100% Post Consumer Recycled

Services: Creative Direction, Art Direction, Design

Johnson & Johnson Design | Art Direction

We used a human centered Design Thinking approach to solve problems that have an effect on billions of people. We developed custom strategies through workshops and research to guide new business objectives. We then built brands with those learnings through the development of brand strategies, guidelines, and activations. 

Business Units: Pharmaceutical, Medical Device, Health & Wellness, J&J Global Brand

THe Human Performance INstitute
interactive led screens

A simple & bold approach with an inspirational voice that gets to the heart of what the Human Performance Institute has set out to accomplish.

THe Human Performance INstitute

A simple and bold start

THe Human Performance INstitute /
Premier Executive Leadership

An executive suite of assets; guidelines, website, app, powerpoint templates, merchandise, and collateral.

Velys

Velys, Artificial Intelligence powered Digital Robotic Surgery for Orthopedics, sets the tone for a new era of surgical technology.

Independent | Creative Direction

Developing insightful strategies & beautiful brands through content creation, brand strategy, brand guidelines, naming development, logo development, type design, and publication design.

CLIENTS: Altered States  |  Air Craft  |  EN Japanese Brasserie | The Restoration Hotel  | The New Museum  |  Bergdorf Goodman  |  NADA  |  MAD  |  Elizabeth Lide | The Bodenner Collection |  Tokion Magazine  |  Bene Magazine  |  Crush Wine

Air Craft

An emerging private jet brokerage that creates bespoke solutions to private travel.

Services: Creative Direction, Brand Design, Logo Design

EN JAPANESE BRASSERIE

Since 2004, EN Japanese Brasserie has provided New Yorkers with culinary discovery and the true flavors of Japan. Walking through the doors transports you to Japan for a couple hours. A mini-vacation in the heart of the city.

Services: Creative Direction, Operations

Bergdorf Goodman Window Design

Bergdorf Goodman has been an institution for their Christmas windows since 1899. Under the direction of Burke & Pryde Studio and David Hoey the lettering was drawn to evoke a psychedelic botanic library wonderland giving homage to the legendary Bronx Botanic Garden.

Services: Typographic Design

The restoration, cultural almanac

The printed cultural almanac for The Restoration hotel in Charleston, SC.

Services: Art Direction

Museum Collateral

A collection of posters and invitations from the New Museum, NADA art fair, Asia society, and the Museum of Art and Design.

Services: Art Direction, Typographic Design

Elizabethlide.com

elizabethlide.com

Elizabeth Lide creates meditative drawings, objects, and installations that explore the contradictions in accumulation and the making of multiples, the distillation of surroundings into shapes and grids as repositories for color and mood, and the placement of ordinary objects in new contexts.

Services: Art Direction, Web Development

TOkion MAgazine

A global arts magazine featuring interviews with recognized artists such as Lou Reed, Richard Prince, James Brown, Francesco Clemente, Roger Corman, Ed Ruscha, Jeff Koons, Harmony Korine, Miranda July, Cory Arcangel, and Simone Shubuck.

Services: Art Direction